In the volatility of the market recently, we’ve seen retailers that are selling a lot one week and not a lot the next week. To maximize business opportunities, Cooks Venture invests in retail, business to business (B2B), as well as direct to consumer (DTC) channels. The demand for more transparency, slower growing foods and animals that are healthier for people, is the largest emerging category in the food space.”īy investing in research and developing a regenerative agriculture system, Cooks Venture is able to build proprietary products that are better for people and the planet, carving out a competitive advantage. “When you're talking about market size for poultry, it's the most eaten food in America. Cooks Ventures owns an 800 acre farm and is investing in generations of genetic breeding and regenerative agriculture. The innovative food business employs PhD level nutritionists and scientists to develop the genetics. We can invest a lot more into the research and we are building quality grains, making sure people are making living wages, making sure we're focusing on biodiversity, and still make a healthy margin in our business,” Wadiak says. “We're able to create a small premium on what we sell. With increased demand for transparency and slow food, Wadiak and his team are seeing opportunities. “We’re doing the research to create these novel strains of heritage chickens,” Matthew says. Its vertically integrated structure positions the company to have more control over quality and social and environmental impact. Cooks Venture is the only independent breeder and operator in the United States.” And they’re reliant on the feed conversion that those companies can provide genetically. “Performance and financial success of chicken companies are reliant on crop subsidies, which is why we have crop subsidies in our country. “The conventional crop industry and the genetics industry are dependent on one another,” Wadiak says. “When you think you're buying farmer's market chicken, a lot of times you're buying a genetic product that was sold to a hatchery that then buys that bird.” Those birds are genetically selecting to eat soy and corn, not to mention things like herbicides and ammonium. Aviagen and Cobb comprise 99.9% of the genetics market for chicken,” Wadiak says. “Two businesses control the genetics industry that services the poultry industry in the U.S. Purpose At Work: How Cooks Venture Is Disrupting The Agriculture Industry PHOTO PROVIDED BY COOKS VENTURE
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